DELIVERY ORCHESTRATOR

One Skill to Rule Them All

The /velocity-deliver orchestrator coordinates 5 specialist skills across a 60-day founder journey. You focus on QA + presenting + energy. It handles everything else.

5
Milestones
60
Day Journey
120
Founders/FSM
10
Min Amend

THE BIG PICTURE

What the Orchestrator Does

One coordinator, five specialists, clear handoffs. The orchestrator tracks every founder's state so you never have to remember where they are.

DEPENDENCY MAP
Brand Deep Dive
Brand Positioning + Strategy Deck
Content GPS
Content Machine
Content Monetization
Conversion Assets

Before vs After

9 manual steps

  1. Remember which skill to run
  2. Gather the right context files
  3. Paste context into the prompt
  4. Run the skill
  5. QA the output
  6. Upload and organize deliverables
  7. Track progress manually
  8. Post-call amend session
  9. Manually track founder progress

3 steps

  1. Type /velocity-deliver [name]
  2. QA + present on call
  3. Type /velocity-deliver [name] --amend

The orchestrator remembers context, tracks state, pulls dependencies, and knows what comes next. You just show up.

The checklist model: This is not a rigid sequence. It is a state-tracked workflow. FSMs have judgment. You can override order, skip milestones when appropriate, and adapt to each founder's pace. The system tracks state so nothing falls through the cracks.

E-MYTH OPERATIONS

The McDonald's Playbook

Every founder gets the same high-quality experience, every time. The system is the style. The restraint is the signal.

THE ASSEMBLY LINE
Intake
Build
QA
Present
Amend
Deliver
Next

The 50/10 Rule

Every founder call is 50 minutes of presentation + coaching, followed by 10 minutes of amendment. The orchestrator handles the amend flow so you can close the loop before the next call starts.

The FSM Day

Time Block Details
7:00 - 7:30 Command Center Review dashboard, check founder states, prep for first call
7:30 - 8:00 Build Block 1 Generate deliverables for upcoming calls
8:00 - 12:00 Calls (4 founders) 50 min present + 10 min amend per founder
12:00 - 12:30 Lunch
12:30 - 1:00 Build Block 2 Generate deliverables for afternoon calls
1:00 - 4:00 Calls (3 founders) 50 min present + 10 min amend per founder
4:00 - 4:30 Wrap-Up Deliver amended assets, update states, prep tomorrow

7 calls/day x 5 days = 35/week x 4 = 140/month. Each founder needs ~10 touchpoints in 60 days = 120 founders per FSM.

THE CONTRACT

Expectations & Standards

What we expect from every FSM. No ambiguity. No excuses.

Area Standard Why
Fathom ON every call, no exceptions Transcripts feed every downstream skill. No transcript = generic output.
Prep Review founder state before every call Walking in cold wastes 10 minutes and kills trust.
QA Human eyes on every asset before presenting AI generates. Humans validate. Never ship without looking.
Delivery Within 24 hours of the call Speed signals care. Delay signals disorganization.
Next Call Booked before current call ends Founders who leave without a next call go cold.
Accountability Weekly Slack check-in with every founder Between calls, silence is abandonment.
Escalation Flag issues with a suggested fix, not just the problem Leaders bring solutions, not complaints.
Client Wins Share every wow moment in #dfy-feedback Wins compound morale and prove the system works.

Non-Negotiables (Auto-Fail)

Founder goes >7 days without hearing from you

If a founder goes a full week with zero touchpoints, that is a system failure. Weekly Slack check-ins exist to prevent this.

Asset delivered without QA

Every deliverable must have human eyes on it before it reaches the founder. AI generates. You validate. No exceptions.

Fathom off during a call

No transcript means every downstream deliverable is generic. If Fathom fails, schedule a follow-up immediately.

Founder has to ask "when's my next call?"

Next call should always be booked before the current one ends. If the founder is asking, you have already failed.

Quality bar: "Would Steve Jobs ship this?"

Current
~40%
90-Day Target
85%
STEP BY STEP

Getting Started

From zero to delivering your first asset. Follow these steps exactly.

1

Open Claude Code terminal

Open Terminal on your Mac. Type claude and hit Enter.

2

Register the founder

Type: /velocity-deliver register [founder_name]

3

System pulls context

The orchestrator pulls from HubSpot, creates milestone rows, and initializes the founder's state tracker.

4

View the founder's checklist

Type: /velocity-deliver [founder_name] to see the full milestone checklist and current state.

5

Build the next milestone

Type: /velocity-deliver [founder_name] build brand positioning - the orchestrator pulls all dependencies and invokes the specialist skill.

6

QA the output

Review every deliverable with human eyes. Check voice, accuracy, formatting, and completeness before presenting.

7

Present on call with Fathom recording

Share screen, walk the founder through the asset, capture their reaction and feedback live.

8

Run the amend flow

After the call: /velocity-deliver [founder_name] --amend

9

Paste Fathom transcript, confirm edits

The orchestrator extracts the founder's feedback from the transcript and applies targeted amendments.

10

Deliver to the founder

Final asset sent within 24 hours. State automatically updates. The system knows what comes next.

QUICK REFERENCE

Cheat Sheet

Everything you need at a glance. Bookmark this tab.

Commands

/velocity-deliver --dashboard

View all founders and their current milestone states.

/velocity-deliver [name]

View a specific founder's checklist and next action.

/velocity-deliver [name] build [milestone]

Generate the deliverable for a specific milestone.

/velocity-deliver [name] --amend

Run the post-call amendment flow with Fathom transcript.

/velocity-deliver [name] deliver [milestone]

Mark a milestone as delivered and advance the state.

/velocity-deliver register [name]

Register a new founder and initialize their journey.

Status Meanings

not_started
in_progress
generated
presented
amended
delivered
skipped

Milestones

welcome_email
brand_deep_dive
brand_positioning
brand_strategy_deck
content_gps
content_machine_pack
content_monetization_pack
conversion_assets

Common Scenarios

Founder wants to skip ahead?

Override is allowed. Log the reason. The system tracks the skip so nothing is lost.

Asset has a bug?

Flag in #dfy-feedback with the specific fix needed. Include the founder name, milestone, and exact issue.

Founder is unresponsive?

Weekly Slack check-in first. If no response after 7 days, escalate to Don or Matt with your attempted outreach log.
WHEN THINGS BREAK

Troubleshooting

Known issues and how to fix them. Most problems resolve in under 2 minutes.

Skill failed to generate

Check that all required inputs are present (Fathom transcript, intake data, prior deliverables). Retry once. If it fails again, escalate to Don or Matt with the error output.

Context missing

If MCP cannot pull founder context automatically, manually provide the files. Point Claude Code to the founder's folder: ~/founders/[name]/

HubSpot not finding the founder

Check spelling. Try searching by email address instead of name. HubSpot search is case-sensitive on some fields.

Amendment limit reached

Remind the founder of the 80% method: we get it to 80% perfect, then iterate on the last 20% together. If they are requesting a fourth round of edits, deliver as-is and address remaining notes on the next call.

State got corrupted

Contact Don for a manual Supabase fix. Do not attempt to edit state rows directly. Provide the founder name and the expected vs actual state.